LEVN Brand Advisors

Brand Advisors

by GRANT.THEKAN LLC

About LEVN Brand Advisors

Brands are one of the few assets entirely in the company's control. Yet, every company has a portfolio of brands that have gone flat. These brands have untapped potential to contribute more value with surprisingly little investment to give them a lift. + Learn More

LEVN is short for leaven.

The substance used in bread to make it rise.
A pervasive influence that modifies something or transforms it for the better.
A pouring in of something that gives new life or significance.

I have built brands for 25+ years and I started LEVN because I believe there is something special inside every brand that is waiting to be activated. Something so special that once it is triggered, it will be a constant source of value creation. We celebrate small yet potent actions that grow to make the world a better place. We practice brave optimism. We make brands rise.

Grant Thekan, Founder

Looking for speedy and seamless brand strategy?

A LEVN Rapid Refresh removes the BIG, SLOW and EXPENSIVE from brand strategy projects.

Fast text survey insights for what the brand needs to become in three years.

LEVN Rapid Refresh Details

Fast and engaging text message survey platform
Seamless expert analysis and insights report-out
New brand story inspired by three-year goals
Completed in about three weeks

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Visibility to Future-Forward Brand Insights In About Three Weeks

Spark a lively conversation at the next Leadership Meeting with fresh, forward-looking insights and a future brand story and identity concept.

LEVN will provide the most optimistic view of what the brand needs to become to meet the organization's three-year goals.

Meet the future of the brand now with a LEVN Rapid Refresh:

Fast Future Insights - Speedy text message survey with unique forward-focused questions sent instantly to stakeholder mobile phones to capture the future brand sentiment. (1 Week)
Future State Summary - Seamless expert and executive report-out of the survey results with insights to bridge the gap between the current and future brand. (1 Week)
Future Identity Concept - Actionable brand story and creative brief to inspire design teams with insights into how the brand should transform to align with the desired future state. (1 Week)

Four Ways LEVN Helps Brands Rise

LEVN creates brand stories that are the difference between customers moving or not moving forward.

Are information gaps leaving your marketing teams guessing?

Audience insights are the fuel for innovation and for maximizing the probability that a message and campaign will impact perceptions and behavior.

Voice of Customer Research

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Grant has decades of experience building a deep level of understanding for diverse audiences including specifiers, engineers, architects, contractors, veterinarians, agronomists, financial professionals, building owners and facility managers. The potent insights he creates from primary qualitative and quantitative research projects are proven to unlock creativity and drive growth.

Have your brand assets outgrown the original brand promise?

For a growing company, innovations, mergers and acquisitions can create internal and external confusion for one of the company’s most valuable assets. Its brand portfolio commonly grows in complexity and dilutes investments in the overall brand equity.

Brand Portfolio Management

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Grant is a certified and expert-level brand asset management professional who has helped some of the largest companies create new and reposition old brands, and also life cycle manage large trademark portfolios. Recently, he has created new brands for healthier buildings, smart plumbing products and sustainable water systems. Grant deploys a turnkey approach including discovery, brand mission, naming, trademark filings, mark design, testing and commercialization.

Has your message become stuck in features and lost its potency?

It is still common for product brands to rely too much on communicating exciting new technology advancements while stopping short of expressing a story that leads with benefits and shared values. Technology differentiators are unlikely to persist while dialogues that share how we support sustainability, and a greater purpose are increasingly an expectation for consumers and investors.

Message Development

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Grant is an expert creative strategist, writer and group director trusted by the largest B2B brands to create and deliver memorable stories. He will orchestrate and unlock the creativity of designers and writers with actionable insights for creative asset development. His approach starts with foundational value propositions, strategic main messaging, creative briefings, and a rationale that builds brand equity and moves audiences to action. Audiences will receive a relentlessly consistent message via print, video and digital that serves the buyer journey well and equips sales teams with the tools to deepen customer relationships and build the business.

Is your velocity to adapt to the digital buying journey moving too slowly?

It feels like you are constantly behind the curve with the demands to move ahead digitally taking more energy, resources and time than expected. Customer expectations and the pace is not getting any easier to keep up with, much less lead.

Digital Transformation

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Grant has been on the cutting edge having created and led the digital group for the #1 Global B2B marketing agency. He has helped manufacturers accelerate transformations that enable interactive selling and eCommerce. Grant has created PIM systems to fuel new B2C eCommerce initiatives for 1,000s of SKUs listed on Amazon and distributor websites. With a master-level understanding of the marketing technology stack landscape, Grant takes a practical approach to understanding and delivering a digital CX while showing the ROI of performance marketing investments.

Grant Thekan

Brand Strategist

https://www.linkedin.com/in/grantthekan/

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Marketing executive with both agency and client-side strategy, brand, product marketing, creative and digital expertise. Thrives in leadership positions and forward-focused businesses seeking to bridge a gap. Specialized knowledge in branding and digital CX transformations that help build a more meaningful connection with customers. Goes deep into understanding behavior and what makes the brand uniquely special. The resulting stories and activities inspire people, influence perceptions and create behavior for positive business outcomes. Driven to help teams go further and known to leverage consumer research, brand strategy, value proposition, multi-channel planning and creative processes to make sense of complex marketing issues.

Aiden Thekan

Data Scientist

Areas of expertise: Data Visualization | Digital Development | Analytics | Cyber Security

https://www.linkedin.com/in/aiden-thekan-a1ba2521a

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Computer and Information Sciences, University of Wisconsin - Madison

MacKenna Thekan

Marketing

Areas of expertise: Web Design | Digital Advertising | Analytics | VOC Surveys

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2nd Year Student - Business, Michigan State University

Assist a start-up with website design and messaging, as well as setting up and deploying automated voice-of-customer surveys. Learned to use business platforms including Google Sites, Google Analytics, and Trumpia SMS Text Automations.

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